Frequently asked questions

How long does the coaching process take?

Coaching and achieving wellness goals is a journey. We have no binding commitment, but we typically recommend at least 3-4 months to achieve and see initial changes in mindset and growth.

What if a user does not like the matched coach?

We understand that sometimes one personality may suit you better than another, and this is part of the process of finding the right fit and coach. The reason we have an initial consultation meeting with our CEO is to better understand your needs and match you with the best possible coach, and if that match isn’t optimal, we are happy to change your coach without you having to go through the entire initial goal-setting process again.

What is emotional coaching? Is coaching the same as therapy?

Coaching is not the same as therapy. We are happy to work with you in addition to a therapist. Emotional coaching can help you set goals, formulate plans and overcome emotional challenges including but not limited to: grief, relationships, failure, resilience, and career. At the time, our emotional coaching is specifically focussed on creating a safe space to explore and overcome how a South Asian- American or global South Asian identity can pose challenges to any of the aforementioned spheres. Our emotional coaching addresses how we may overcome those challenges, find purpose, create a unique voice, and embrace our vulnerabilities as authenticity. Coaches work with the future goal setting and as equal partners with clients in their journey towards wellness, engaging mostly with the conscious mind and towards specific goals. Therapists help resolve emotional issues and also work to understand your past and unconscious mind with open ended sessions. Therapists also have different training, go through an extensive licensure process for the states in which they practice, and this makes them better suited for situations involving self-harm, violence, substance abuse, personality disorders, and more. Such conditions are beyond the scope of our practice. We respect therapist/psychologists for the work they do and their specialized training.

What if I need psychotherapy or medical help?

At Mantra, we understand the limitations of coaching and respect therapy and psychiatry as their unique spheres. We will be sure to communicate the limits and scope of our coaching. Coaching also works well in conjuction with therapy.

What are the steps to begin emotional coaching?

Step 1: Free 30 min initial appointment You will have an initial meeting with CEO to talk about your goals and needs. Our CEO will match you with one of Mantra’s qualified emotional coaches Step 2: Coaching- Emotional & Career We want to understand your narrative - story, background, needs; address your roadblocks; and help you find purpose & develop coping skills Step 3: We encourage you to join our community based classes

What is your ethical code of emotional coaching?

We will treat all clients with respect, non-judgement, and an open mind. The client’s goals and best interest is at the forefront of our practice and guides us.

We maintain objectivity and transparency. We only offer statement and conclusions that are grounded in facts, logic and scientific principles. We will acknowledge the limits of our expertise and skillset in sessions when needed for full transparency.

Even though legally anyone can claim to be a coach and practice, it is against our ethical code to have coaches on our platform without some form of training, extensive review and study of coaching literature, prior experience in similar spheres, or without having them undergo an extensive interview and onboarding process.

We only provide coaching for adults 18 years of age or older.

We only maintain a professional working relationship with those who we are coaching. We do not pursue any other relationship type with our clients we are directly working with as long as we are employed as a coaches by My Mantra. We will be sure to clarify these boundaries in sessions if a situation is to ever arise.

We maintain the strictest confidentiality for both coaches and clients. We never coerce clients to share any personal details that they are not comfortable sharing, and all such personal details will never be shared without requesting that clients, and will never be shared against the free will of our clients.

We strive and promise to uphold to the highest standards to ensure client information is confidential.

We provide coaching honestly and in good faith. If we foresee any conflict of interest (COI), then we make that known as soon as the COI is brought to light. We do not use manipulation or deception when coaching clients.

We do not coach clients on how to manipulate or deceive others - this is against our moral and ethical code. We are not responsible or liable for our client’s actions in any way.

We understand our limitations and boundaries as emotional coaches. We will never claim to provide therapy or anything beyond the scope of emotional coaching. We will urge clients to discontinue coaching clients in a dangerous situation and provide appropriate resources to ensure safety.

Some examples are: client is in physical/imminent danger; is in an abusive relationship and in cohabitation with their abuser or abuse victim; attempted suicide within a certain period of time; or engaged in self harm within a certain period of time.

We will never coach areas that require a specialized certification: Financial advice, legal advice on divorce or custody of children, mental health issues, physical illnesses, etc.

We may have coaches on our platform who wear other roles, have other hats and qualifications beyond coaching.

On our platform, our emotional coaches do not claim to provide any therapeutic service beyond the scope of emotional coaching. Once our coaches enter a coaching relationship with you, it is against our code for them to solicit you for their private services or for any entity in which they have financial stake.

How do you ensure the quality of your emotional coaching and uphold the highest possible standards?

We acknowledge the limit of our practice and do not claim to provide services mimicking or in the same areas as professionals like psychologists, LPCs, psychiatrists, etc. While some of our emotional coaches may have other degrees and certifications, on our platform they are not claiming to provide any other service to clients. They are solely providing services within the ethical bounds of emoitonal coaching. Wearing or having worn other hats, our emotional coaches are very well trained to identify & also communicate the boundaries and limitations of their practice in the role of an emotional coach. They will not overstep that role, will gently remind you in session if a situation is beyond their scope of practice, and kindly refer you. Further, as we act in full interest of our clients and ackowledge that our coaches come from a wealth of knowledge and diverse backgrounds, it is against our policy for coaches, wearing other hats, to refer you to themselves or entities in which they have any financial or self interest. While we strive to maintain the highest standard of ethical code in our onboarding process, we are not liable if a coach makes such a claim. As a client, it is your right to report aforementioned behaviors to My Mantra. We will transfer you to another coach immediately if you feel that your self interest is not the foremost prioirty of any session. Further, coaching doesn’t require any formal education or licensure. Legally, anyone can call themselves any type of coach and start a business where they can charge clients for coaching. We do not think any such coaching will be fruitful, bring about positive change, and that is against the ethics of our practice. Once again, it is our firm belief and against our ethical code to have coaches on our platform with no prior training, knowledge, or experience with coaching. It is not in the best interest of our clients to have coaches with no training. Most coaches get certified as coaches by private institutions such as ICF, CCE, IAC. While we do not require those certifications, we have developed our own intensive training modules and rigorous on boarding process for any coach before they see any client, which includes several mock emotional coaching sessions and feedback.

To address emotional wellness, why are you not providing therapy by a LCSW, LMT, or psychologist at the moment?

My Mantra's goal as wellness platform at this moment is to provide a safe space and community for those who are struggling with challenges that arise as a result of bi-cultural identity: finding purpose, sense of belonging, relationship challenges, navigating familial dynamics, reconciling with traditional v modern thought processes, meaning of tradition/religion in modern lives, goal setting, and more. During COVID, we want to provide a safe space and reach as many people in the south asian community nationwide struggling with such challenges, while keeping our costs to clients very low. We are not claiming to provide support for diagnosable medical conditions or cases involving trauma recovery, suicdial thoughts/self harm, violence/abuse, and the like. A specialist, psychologist, psychiatrist, and medical team is more suited for such conditions and this is beyond the scope of our practice right now. We are currently working on a branch of our emotional wellness platform that will take therapists on board, projected to launch in January 2022. To provide therapy of any sort, valid state licensure is required, which means all the requirements that you need to be a licensed counselor, psychologist, or psychiatrist must be met in the state in which you practice. In this future venture, clients can only seek therapists who are licenced to practice in the client's legal state of residence. Therefore, when this branch launches, we will only be providing services in select states as per law and regulation. If you are interested in joining this team as a provider email us at